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To Whom Serve


What is A Customer

Customers are the most important people. They are not dependent on us. We are dependent on them.

Customers are not an interruption of our work, they are the purpose of it.

We are not doing them a favor by serving them, they are doing us a favor by giving us an opportunity to do so.

They are not an outsider to our business, they are part of it.

They are not cold statistics – names on file cards or ledger sheets. They are flesh and blood, human beings with biases, prejudices, feelings and emotions like our own.

They are not someone to argue with. Nobody ever won an argument with a customer.

They are people who bring us their wants. It is our job to fill them profitably – to them and to ourselves. ── Michael P. GreenIllustrations for Biblical Preaching



.  As Branches to bear fruit for Him. “ Herein is My Father glorified, that ye bear much fruit” (John 15:8).

.  As Lights to shine for Him. “Let your light so shine before men” (Matt.5:16).

.  As Witnesses to testify for Him. “ Ye are witnesses of these things” (Luke 24:48).

.  As Servants to serve for Him. “ The servant is not greater than his Lord” (John 13:14-17).

.  As Pilgrims to abstain for Him. “ As strangers and pilgrims. Abstain from fleshly lusts” (1. Peter 2:11).

.  As Soldiers to fight for Him. “ Endure hardness, as a good soldier of Jesus Christ” (11. Tim.2:3).

.  As Workmen to work for Him. “ Son, go work to-day in my vineyard” (Matt.21:28).

── F.E. MarshFive Hundred Bible Readings